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Wöhner / Motus C14
Interactive exhibit

SERVICES & TECHNOLOGY

Concept / Design / Development /
JavaScript / WebGL / HTML5 / CSS3

CUSTOMER & CLIENT

Wöhner GmbH & Co. KG &
Amir Rezaii Architects

Motus C14 / Interactive Exhibit & Website

For more than 90 years, the Wöhner Group has stood for technical excellence and innovation as a competent partner in the field of energy distribution, control technology and renewable energies.

As part of a trade fair staging, an interactive exhibit was developed for the Wöhner company.

The multitouch exhibit shows and describes the benefits and functions of the MOTUS C14, a high-quality electronic motor starter.

Animated 3D renderings take the user to the individual displaying areas of the application. In addition to interactive overviews of the various benefits of the motor starter known as the GAME CHANGER, case studies and comparisons of the different versions of the MOTUS C14 are shown with specially produced animated films.

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Documentation of the application at the Hannover Messe (2.04 min).

Motus C14 / Interactive exhibit

At the booth, the application runs on a touchscreen integrated into the trade show setup, which, as a central component of the trade show presentation, intelligently presents and communicates the benefits and technical details of the MOTUS®C14 electronic motor starter to a selected audience of experts in a modern way. Also detailed representations of the Wöhner basic systems and a Mediathek with films and picture shows can experience the interested fair visitor interactively.

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Documentation of the interaction and UX design of the digital trade fair application (3.02 min).

Motus C14 / Animated explanatory film

In order to simply illustrate the functionality and complex operations of the easy-to-use Motus C14 motor starter, a case study was presented in an animated explainer film.

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Animated case study and operation of the engine starter in case of damage (2.30 min).

Challenge

For a trade fair, a digital highlight was to be created that would present the advantages of a high-quality engine starter in a contemporary and didactic manner.

Solution

In close collaboration with Amir Rezaii Architects and Wöhner, a wireframe of the application was created from a content perspective, providing the basis for the concept, design and implementation.

Result

A digital application that, as a central component of a trade fair presentation, communicates the benefits and technical details of an engine starter in an intelligent, modern way to a selected trade audience.